Quizr: International Marketing Quiz, MCQs

International Marketing Quiz, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

1)

Franchising in a business field is working on which of the following rule?
- A) Management-oriented
- B) Production-oriented
- C) Workforce-oriented
- D) Market-oriented
Right Answer is the option "D"

2)

An organization that wants to emphasize high quality will offer customers more than ___ enforced by the courts.
- A) Performance levels
- B) Quality levels
- C) Implied warranties
Right Answer is the option "C"

3)

A marketer require information for multipurpose, which one is NOT fall in such kind of information?
- A) Competitor information
- B) Market potential
- C) Prescriptive information
- D) Imitation information
Right Answer is the option "D"

4)

One s own culture or company knows best how to do things Identify which of the following concept is consistent with given statement?
- A) Ethnocentrism
- B) Self-reference criterion
- C) Cultural elitism
- D) Isolationism
Right Answer is the option "B" SRC (self-reference criterion) is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

5)

Which one of the following is an acronym of SWOT?
- A) Strategy, working, opinion, tactical
- B) Strengths, weaknesses, opportunities, threats
- C) Strategy, work, openness, toughness
- D) Strategy, weakness, opinions, tactics
Right Answer is the option "B"

6)

A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
- A) Real need
- B) Stated need
- C) Unstated need
- D) delighted need
Right Answer is the option "B"

7)

Mention the correct order in finding potential customer according to your marketing expertise.
- A) Segmentation, dement measurement, targeting, positioning
- B) Dement measurement, segmentation, targeting, positioning
- C) Segmentation, targeting, positioning, dement measurement
- D) Dement measurement, targeting, segmentation, positioning
Right Answer is the option "B"

8)

A marketer require information for multipurpose, which one is NOT fall in such kind of information?
- A) Competitor information
- B) Market potential
- C) Prescriptive information
- D) Imitation information
Right Answer is the option "D"

9)

Identify the system of account that record a nation s international financial transaction.
- A) Balance of trade
- B) Balance of payment
- C) Balance of import
- D) Balance of export
Right Answer is the option "B"

10)

An international marketer needs information about its competitor. Identify the nature of information required in this regard?
- A) On continuous basis
- B) On sudden basis
- C) once required
- D) once updated information
Right Answer is the option "A"