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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Advertising & Promotion Quiz#4, MCQs
The Timer has started 10:00
-
1)
Which one of the following is NOT an example of outdoor advertisement?
- A) Transit advertisement
- B) Out-of- home advertisement
- C) Mobile Billboards
- D) Point of Purchase advertisement
-
2)
Which one of the following is an important factor helpful in the selection of a medium for advertisement?
- A) Cost
- B) Reach
- C) Popularity of medium
- D) All of the given options
-
3)
Which of the following media can create more sense of excitement among audiences for a chocolate ad?
- A) Newspaper
- B) Billboard
- C) Magazine
- D) TV
-
4)
Which one of the following is best, when a company wants to convey detailed information about the product such as price, percentage discounts & product features?
- A) Newspaper
- B) Billboard
- C) TV
- D) Radio
-
5)
The ad of which of the following products is best example of seasonal advertisement?
- A) Milk
- B) Shampoo
- C) Energy Saver bulb
- D) Coffee
-
6)
Which one of the following is the characteristic of a good brand?
- A) Distinctive and easy to remember
- B) Include company's name
- C) Latest technology
- D) Appeal to young people
-
7)
Which of the following is important when you are considering the notion of brand values?
- A) Difference between benefits and Quality
- B) Difference between benefits and Service
- C) Difference between benefits and features
- D) All of the given options
-
8)
Which one of the following can better define the brand equity?
- A) Profit remaining after deducting production costs
- B) Financial value of a brand based on associated good will
- C) Brands which do not harm the environment
- D) Good value products
-
9)
Promotional advertising related to:
- A) Mass advertising
- B) Targeted advertising
- C) An effort to create a positive image
- D) An effort to increase sales
-
10)
Which of the following statements about objections during a sales presentation is TRUE?
- A) Objections are typically best handled by ignoring them
- B) A good salesperson only allows objections to be raised once the sales presentation is concluded
- C) Objections can arise at any time during the sales presentation
- D) In handling an objection, a salesperson should be willing to challenge the prospect's opinion and experience
Advertising & Promotion Quiz#3, MCQs
The Timer has started 10:00
-
1)
ABC Oil company has contracted with Pakistan State Oil for the supply of oil for five years. It is an example of which of the following?
- A) Business to business marketing
- B) Business to consumer marketing
- C) Consumer to consumer marketing
- D) International marketing
-
2)
Which of the following is NOT a requirement for setting advertising objectives?
- A) Objectives must be stated in terms of profits.
- B) Objectives must specify the amount of change.
- C) Objectives must be realistic.
- D) Objectives must be clear and in writing.
-
3)
Which of the following can be quality/qualities of an account executive in an advertising agency?
- A) Humble, Soft Spoken and Concentrate
- B) Ability to develop a team and to get the best out of it
- C) good Have contacts and friendly relationship with the clients
- D) All of the given options
-
4)
An advertising agency may loose its clients due to which of the following reasons?
- A) The employees forget that they are working for client not for company
- B) When agency fails to sustain the effective level of communication
- C) Client does not want creative advertising but company insists continuously
- D) Clients traditionally change advertising agencies, so loosing client is ordinary
-
5)
________ unlike advertising or sales promotion involves a direct relationship between buyer and seller.
- A) Publicity
- B) Personal selling
- C) Public Relations
- D) All of the given options
-
6)
Which of the following are components of a print ad?
- A) Signature, copy, and illustration
- B) Headline, signature, copy, illustration
- C) Headline, signature, copy, illustration, slogan
- D) Headline, copy and signature
-
7)
Which one of the following medium has the ability to change the ad-copy very quickly?
- A) Magazine
- B) Radio
- C) Newspaper
- D) TV
-
8)
Which one of the following is the highest advertising rate, when an ad is executed on TV for a short time?
- A) Flat rate
- B) Adjusted rate
- C) Transient rate
- D) Premium rate
-
9)
Which type of sales promotional offer is used when a manufacturer places one tiny bottle of shampoo in a bag and hangs it in front of each household door?
- A) A Deal
- B) A Premium
- C) A Sample
- D) A Point-of-Purchase
-
10)
Which of the following is an example of outdoor advertisement?
- A) Wall clock with imprinted logo in a company' office
- B) Poster pasted on the interior wall of a bus
- C) Bunting hanging in a seminar room
- D) Pamphlet given to you in the waiting room of airport
Advertising & Promotion Quiz#2, MCQs
The Timer has started 10:00
-
1)
Which one of the following is an advantage to advertise in a newspaper?
- A) Flexibility
- B) Low Cost per advertisement
- C) Coverage in remote areas
- D) All of the given options
-
2)
Which of the following methods can be used to measure the radio audience?
- A) Coverage
- B) Number of listeners
- C) Timings of programs
- D) All of the given options
-
3)
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as:
- A) Sponsorship
- B) Advertising
- C) Direct mailing
- D) Sales promotion
-
4)
What is the primary advantage of telemarketing as a direct-response approach?
- A) Personal
- B) Flexibility
- C) Visualization
- D) Cost
-
5)
Direct marketing is considered more cost effective as compare to other promotional tools. Which of the following direct marketing medium leads in terms of expenditures, sales and employment?
- A) Direct mail and catalogs
- B) Telephone
- C) Television
- D) Online
-
6)
Which one of the following statements can be true about outdoor advertising?
- A) Outdoor advertising is most effective for informational advertising.
- B) Outdoor advertising has a local market focus.
- C) Outdoor advertising is most effective for pioneering advertising.
- D) Outdoor advertising is unaffected by legal restrictions.
-
7)
A key difference between advertising and publicity is that:
- A) Advertising is personalized promotion and publicity is mass promotion.
- B) Advertising is presented through the media and publicity is not.
- C) Advertising is paid communication and publicity is free of cost.
- D) Advertising is always positive and publicity is always negative.
-
8)
Which of the following attributes fabricate a cultural environment?
- A) Population income, monetary regulations, behavioral patterns
- B) Language, customers, amount of bureaucracy
- C) Language, religion, values, attitudes
- D) Population income, religion, Language, attitudes
-
9)
You are attending a seminar where different musicians share frequent needs in music industry. If your company plans to serve this group, then this group will be your potential ________________:
- A) SBU
- B) Target market
- C) Strategic Grid
- D) Business Profile
-
10)
MGM's has segmented its market for its sandwiches based on characteristics such as age, gender and income. The company is following which segmentation strategy?
- A) Demographic
- B) Psychographic
- C) Behavioural
- D) Geographic
Advertising & Promotion Quiz#1, MCQs
The Timer has started 10:00
-
1)
Advertising is a most important ingredient of promotion mix that is:
- A) Paid form of personal communication
- B) Paid form of non personal communication
- C) Non paid form of personal communication
- D) Non paid form of non personal communication
-
2)
Following are the major benefits of advertising towards society, EXCEPT
- A) Creating employment opportunities
- B) Add style to the life of customers
- C) Enhance awareness about products
- D) Presenting sugarcoated benefits and harms
-
3)
Which one of the following statements is NOT true about the concept of a customer?
- A) A customer and consumer is always the same thing - the terms are completely interchangeable
- B) Customers can be described as clients
- C) A customer doesn't necessarily consume the product that he/she has purchased
- D) Industry can be described as customer of a university
-
4)
Which one of the following explains the course of a product's sales and profits over its lifetime?
- A) Dynamic Growth Curve
- B) Adoption Cycle
- C) Product Life Cycle
- D) Sales Chart
-
5)
Forex advertising agency is providing ad copy and design services to its clients. Which type of agency it is?
- A) Creative agency
- B) Full service agency
- C) A Composite agency
- D) Media Independent agency
-
6)
Which one of the following sections of an ad copy provides the main text portion of advertising message?
- A) Illustration
- B) Body Copy
- C) Art design
- D) Standing Details
-
7)
Which one of the following tests is NOT used during "Post Campaign Testing"?
- A) Inquiry Test
- B) Sales Test
- C) Recall Test
- D) Theatre Test
-
8)
All of the following are the functions of advertising, EXCEPT
- A) To present the product distinct from others
- B) To spread a specific message
- C) To build brand recognition
- D) Put forward irregular prompts
-
9)
In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work?
- A) Immersion
- B) Incubation
- C) Illumination
- D) Verification
-
10)
Following are the tasks of a copywriter of an advertising agency EXCEPT:
- A) Discussing with clients
- B) Consulting creative team
- C) Analyzing marketing data
- D) Scrutiny the media vehicle
Customer Relationship Management Quiz#3, MCQs
The Timer has started 10:00
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1)
Which of the following is characteristic of a good brand?
- A) It should be related to the product
- B) It should be suggestive and meaningful
- C) It should have retention, recognition and recall value
- D) All of the above
-
2)
A customer that happens to be there at your point of sale is known as:
- A) Customer by chance
- B) Customer by occasion
- C) Customer by choice
- D) Loyal customer
-
3)
Which of the following refers to loyalty developed with reference to the “point of purchase”?
- A) Loyalty towards brands
- B) Loyalty towards stores
- C) Loyalty towards organization
- D) None of the above
-
4)
________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions.
- A) Social class
- B) Lifestyle Concepts of CRM
- C) Culture
- D) Personality
-
5)
The buyer-supplier relationship characterized by a close cooperative relationship where the seller adapts to meet the customer's needs without expecting much adaptation or change on the part of the customer in exchange is referred to:
- A) Customer is king
- B) Buyer-supplier relationship is transctional
- C) Supplier is king
- D) None of the given options
-
6)
Internal strengths and weaknesses are usually referred to as:
- A) Uncontrollable activities within an organization
- B) Controllable activities within an organization
- C) Most important for shareholders and stakeholders
- D) Important as external opportunities and threats
-
7)
Internal strengths and weaknesses of an organization can be controlled and managed with close monitoring of all the activities whereas external changes are inevitable that is why difficult to control. Internal strengths and weakness can be controlled within an organization
- A) Satisfied
- B) Retain
- C) All of the given options
- D) Acquire
-
8)
When someone in conversation spends more time trying to figure out what they are going to say next than they do listening, he or she could be called as:
- A) Self absorbed listener
- B) Wise listener
- C) A reactive listener
- D) An experienced listener
-
9)
Logic and reasoning are the characteristics of which of the following listening?
- A) Critical listening
- B) Active listening
- C) Empathetic Listening
- D) Inactive listening
-
10)
Which of the following is a technique that might be used by an active listener?
- A) Offer his point of view during conversation
- B) Paraphrase the speaker's meaning
- C) Express concern to speaker
- D) Explain the speaker meaning
Customer Relationship Management Quiz#2, MCQs
The Timer has started 10:00
-
1)
Dominance of western manufacturers was first challenged by which of the following countries?
- A) Japan
- B) Korea
- C) China
- D) Germany
-
2)
Which of the following is a semi-autonomous unit within organization responsible for own budgeting, new product decisions, hiring decisions, pricing settings etc?
- A) Strategic business unit
- B) Strategic budget unit
- C) Strategic brand unit
- D) None of the above
-
3)
A customer who just comes in your way in search of some product or particular interest is known as?
- A) Customer by Occasion
- B) Customer by chance
- C) Customer by choice
- D) Loyal customer
-
4)
A customer who accepts whatever product or service is offered by the organization. It refers to which of the following?
- A) Loyalty towards brands
- B) Loyalty towards stores
- C) Loyalty towards organization
- D) Loyalty towards Sales person
-
5)
One of the causes of customer defection is “late supplies of product or services” It refers to which of the followings?
- A) Dissatisfaction with product
- B) Dissatisfaction with element of marketing mix
- C) Misunderstanding with value delivery system
- D) Displeasure at the point of purchase
-
6)
Which of the following is reason of “brand switching”?
- A) Change in fashion
- B) Change in perceived benefits
- C) Pressure of salespersons
- D) All of the above
-
7)
“No critical path analysis done” refers to which of the following category?
- A) Failure to predict environmental reaction
- B) Failure to manage change
- C) Under estimation of time requirements
- D) Failure to coordinate
-
8)
“Insufficient information sharing among stakeholders” refers to which of the followings?
- A) Failure to predict environmental reaction
- B) Failure to manage change
- C) Poor communication
- D) Failure to coordinate
-
9)
“Failure to obtain sufficient company resources to accomplish task” refers to which of the following term?
- A) Failure to predict environmental reaction
- B) Failure to manage change
- C) Overestimation of resource competence
- D) Failure to obtain senior management commitment
-
10)
The element of service quality refers to willingness and readiness of employees to help customers by providing timely service is known as:
- A) Reliability
- B) Responsiveness (Internet) Basics of Service Quality
- C) Empathy
- D) Assurance
Customer Relationship Management Quiz#1, MCQs
The Timer has started 10:00
-
1)
Which of the following is the best example of a people-based service?
- A) Vending machines
- B) Airlines
- C) Appliance repair
- D) Movie theaters
-
2)
Conservative is the characteristic of which of the following category?
- A) Hypocritical mood customer
- B) Complaining mood customer
- C) Objection mood customer
- D) Indifference mood customer
-
3)
Which of the following is NOT a benefit of direct marketing?
- A) Convenience
- B) Interactive
- C) Customer relationship building
- D) Assists client prospecting
-
4)
Inquisitive is the characteristic of which of the following category?
- A) Hypocritical mood customer
- B) Complaining mood customer
- C) Objection mood customer
- D) Indifference mood customer
-
5)
The process of giving someone the authority to think and decide in autonomous way is known as:
- A) Recruitment
- B) Empowerment
- C) Scalability
- D) Accountability
-
6)
Procrastinating is the characteristic of which of the following category?
- A) Hypocritical mood customer
- B) Complaining mood customer
- C) Objection mood customer
- D) Indifference mood customer
-
7)
Which of the following is true about Complaint handling in CRM?
- A) Complaint must be positively encouraged.
- B) All complaints must be carefully handled
- C) Complaints should be investigated and rectified quickly
- D) All of the above
-
8)
Which of the following provides information about business environment like industry trends competitors?
- A) SFA Sales force automation
- B) CSS Customer service and support
- C) EMA Enterprise marketing automation
- D) Marketing Strategy
-
9)
The element of service quality which is defined as "the knowledge and courtesy of employees and their ability to convey trust and confidence" falls under which of the following categories?
- A) Tangibles
- B) Empathy
- C) Assurance Basics of service quality
- D) Responsiveness
-
10)
The ability of employees to give care and attention to customers falls in which of the dimension of service quality?
- A) Tangibles
- B) Assurance
- C) Empathy Basics of Service quality
- D) Assurance
Customer Relationship Management Quiz#4, MCQs
The Timer has started 10:00
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1)
Which of the following statements best describes the company's competitive strategy?
- A) The specific action management plans taken to gain a competitive advantage over rivals
- B) The adoption of a unique position in the marketplace through targeting a specific market and marketing mix
- C) How it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully taking customers away
- D) Its plans for under-pricing rivals and achieving product superiority
-
2)
Which of the following statement is true about customers?
- A) Customer wants gain and profit
- B) Customer wants control and independence
- C) Customer wants reputation and recognition
- D) All of the above
-
3)
The changing demographics of global consumers has tremendous implications on the nature of opportunities for organizations. In view of this which of the following statements in incorrect.
- A) Global marketers need to face up to the challenges.
- B) This can only be regarded as a major threat to the survival of today's organizations as it will bring significant costs to them.
- C) There has been a reduction in birth rates in many developed economies.
- D) Businesses need to develop and market products and services that cater to the changing needs of the ageing consumers.
-
4)
It is likely that global competition will become more fiercely intensive because:
- A) Organizations are forming alliances with other market players.
- B) Competitors are becoming more aggressive
- C) Competitors can seemingly access any international market and compete freely.
- D) Competitors are increasing in size and have more resources to compete.
-
5)
Which of the following is true about difficult customers?
- A) Resistant to change
- B) Finicky
- C) Inquisitive
- D) All of the above Page
-
6)
The process of public relation is described in how many steps by Scott, Allen and Glen (1994)?
- A) Two
- B) Three
- C) Four
- D) Five
-
7)
Customer relationship management is considered as:
- A) A process
- B) A product
- C) Process and product both
- D) A tool
-
8)
“Construction of simple sentences” is characteristic of which of the followings?
- A) Concreteness
- B) Clarity
- C) Correctness
- D) Courtesy
-
9)
Avoid wordy expressions or repetition is characteristic of which of the followings?
- A) Concreteness
- B) Conciseness
- C) Correctness
- D) Courtesy
-
10)
Which of the following is considered as a key to all locked doors?
- A) Personality
- B) Behavior
- C) Courtesy
- D) Attitude
Brand Management Quiz#4, MCQs
The Timer has started 10:00
-
1)
One of the top responsibilities of senior management is to develop:
- A) Business
- B) Brand
- C) Product
- D) Quality
-
2)
Any brand at pinnacle of “brand value pyramid” testifies that:
- A) Need it is fulfilling was wrongly identified
- B) Need it is fulfilling was rightly identified
- C) Target market is too small to generate these options
- D) None of the above
-
3)
You do not give the same treatment to a fake brand even it carries the label that may look genuine because:
- A) the actual brand is not there
- B) the actual product is not there
- C) the actual brand is there
- D) the actual product is there
-
4)
Which of the following is the set of promises that a brand makes to customers:
- A) Brand Contract
- B) Brand Association
- C) Brand Persona
- D) Brand Equity
-
5)
A brand must offer a:
- A) Superior value proposition
- B) Lower value proposition
- C) Medium value proposition
- D) Best value proposition
-
6)
Which of the following is basically getting into different versions of same base product on the same market?
- A) Brand diversification
- B) Line extension
- C) Brand differentiation
- D) Brand segmentation
-
7)
Which of the followings are kinds of brand extension?
- A) Line extension
- B) Brand diversification
- C) Both A and B
- D) None of the above
-
8)
A strong brand refers to which one of the followings?
- A) Offers greater potential to charge a premium price
- B) Helps to recover development and launch cost
- C) Provides large base of loyal customers
- D) All of the above
-
9)
Which one of the followings refers to “stretching your brand into new product fields”
- A) Line extension
- B) Brand diversification
- C) Brand equity
- D) Brand management
-
10)
Criteria to update brand position include which of the following?
- A) Uniqueness
- B) Credibility
- C) Sustainability
- D) All of the above
Brand Management Quiz#3, MCQs
The Timer has started 10:00
-
1)
__________ are the set of virtues like integrity, trust, honesty or teamwork employees should share
- A) Values
- B) Objectives
- C) Plans
- D) Missions
-
2)
Financial objectives deal with __________
- A) Revenue growth
- B) Winning greater market share
- C) Staging innovation
- D) Cutting cost
-
3)
Strategic objectives deal with __________
- A) Staging innovations
- B) Earning growths
- C) Return on investment
- D) Dividend growth
-
4)
The collection of similar competitive branded products that have more or less the same features are known as which of the following?
- A) Product diversification
- B) Product line
- C) Product category
- D) Product mix
-
5)
__________ is the percentage of current market demand obtained by a business from the category
- A) Loyalty
- B) Market share
- C) Reputation
- D) Quality
-
6)
Which of the following is one of the marketers major positioning tools that has a direct impact on product or service performance thus; it is closely linked to customer value and satisfaction
- A) Product quality
- B) Social marketing
- C) Specialty marketing
- D) Production quality
-
7)
If a market is less mature, the challenges are:
- A) Less strong
- B) Intense
- C) Concentrated
- D) Deep
-
8)
Which of the following is driving force for customers’ focal point?
- A) Brand picture
- B) Brand image
- C) Brand value
- D) Brand persona
-
9)
A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of:
- A) Children
- B) Parents
- C) Teachers
- D) Society
-
10)
To fill financial contribution gap, brand managers use different strategies except:
- A) Expand Market and availability
- B) Improve Distribution
- C) Improve Communication
- D) Improve Supply Chain Management
Brand Management Quiz#2, MCQs
The Timer has started 10:00
-
1)
Which of the following leads us to determine why customers buy what they buy?
- A) Customer need analysis
- B) Brand-based customer model
- C) Good brand promise
- D) Brand management process
-
2)
Which of the following is a set of promises that the brand makes to customers?
- A) Brand contract
- B) Brand association
- C) Brand persona
- D) Brand equity
-
3)
Which of the following statement is true that has been discussed in a hypothetical brand contract?
- A) The terminology of contract is used when it comes to communicating with the Market
- B) The terminology of contract is very intra-company and is not used when it Comes to communicating with the market
- C) The terminology of .contract is not used when it comes to communicating with The market
- D) The terminology of .contract is not very intra-company and is not used when it Comes to communicating with the market
-
4)
Brand management is the function of which of the following?
- A) Marketing
- B) Selling
- C) Branding
- D) Packaging
-
5)
The point of departure towards the process of brand management is to have a clear __________ for your brand
- A) Image
- B) Vision
- C) Mission
- D) Value
-
6)
Which of the followings tells us about a brand growth and future direction?
- A) Brand Value
- B) Brand Vision
- C) Brand Mission
- D) None of the given option
-
7)
Which of the followings is the reflection of what we projected to send to the public?
- A) Brand Image
- B) Brand Identity
- C) Brand Value
- D) Communication
-
8)
__________ provides complete understanding of brand image and also refers as personality of your brand
- A) Brand persona
- B) Brand image
- C) Brand picture
- D) Brand contract
-
9)
Which of the following is the characteristic of personality of a brand?
- A) Logo
- B) Packaging
- C) Color
- D) Durability
-
10)
Which of the following is the characteristic of identity of a brand?
- A) Logo
- B) Reliability
- C) Friendliness
- D) Durability
Brand Management Quiz#1, MCQs
The Timer has started 10:00
-
1)
The point of departure towards the process of brand management is to have a clear …………… for your brand
- A) Image
- B) Vision
- C) Mission
- D) Value
-
2)
…………. tells us about a brand growth and future direction
- A) Brand Value
- B) Brand Vision
- C) Brand Mission
- D) None of the given option
-
3)
Which of the followings is the reflection of what we projected to send to the public?
- A) Brand Image
- B) Brand Identity
- C) Brand Value
- D) Communication
-
4)
…………….. Is at the center of brand’s characteristics
- A) Brand Vision
- B) Brand Value
- C) Brand Image
- D) None of the given options
-
5)
which of the following is the part of Brand Management Process?
- A) Manage product
- B) Manage categories
- C) Manage brand
- D) Manage customer
-
6)
Which one is created by the management for the consumer and for the company through good brand?
- A) Value
- B) Price
- C) Cost
- D) Rate
-
7)
If brand management is at the heart of Marketing then ……………. Is at the heart of Brand management
- A) Owner’s Equity
- B) Brand Equity
- C) Brand Image
- D) Brand Identity
-
8)
………. Relates the future whereas………….. is all about the present
- A) Mission, Vision
- B) Vision, Mission
- C) Mission, Value
- D) Value, Image
-
9)
All are the factors of company’s business model having a clear vision except?
- A) High Quality
- B) Affordability
- C) Accessibility
- D) Low Quality
-
10)
A strategic frame work on which business rests is known as ………..
- A) Business Model
- B) Organic Model
- C) Company Model
- D) None of the above