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1)
Select best description why international marketers focus on segmentation?
- A) To identify their similar need
- B) To identify their countries
- C) To identify their best location
- D) To identify their modern behavior
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2)
Who ultimately determines brand equity?
- A) The advertisers
- B) The employees
- C) The consumers
- D) The investors
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3)
Which of the following is NOT considered in the evaluation criteria of market segmentation?
- A) Segment size & growth
- B) Segment s structural analysis
- C) Company objectives & resources
- D) Company resources and capabilities
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4)
Which variable is NOT a part of product differentiation? Process
- A) Process
- B) Personnel
- C) Channel
- D) Image
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5)
Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers?
- A) Market targeting
- B) Market positioning
- C) Market segmentation
- D) Market repositioning
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6)
When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way?
- A) Under positioning
- B) Over positioning
- C) Confused positioning
- D) Doubtful positioning
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7)
Shopping goods are part of which type of category?
- A) Consumer product
- B) Industrial product
- C) Individual product
- D) Augmented product
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8)
Identify the country in which it is considered illegal to put the prices on labels or in any way suggest retail prices.
- A) Brazil
- B) Chile
- C) China
- D) Niger
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9)
Choose the most appropriate core purpose of your course international marketing .
- A) To develop entrepreneurial skills
- B) To develop marketing skills
- C) To develop managerial skills
- D) To develop global awareness
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10)
When using the Internet as a distribution channel, the evendor must be concerned with a variety of issues. Which of the following would not among those issues?
- A) Adaptation
- B) Local contact
- C) Promotion
- D) All of these answers are important issues for the e-vendor
