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1)
IMC stands for what?
- A) Internal marketing community
- B) Integrated managing company
- C) Internal marketing communication
- D) Integrated marketing communication
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2)
Which of the following offers an incentive to buy a product?
- A) Direct mail
- B) Public relations
- C) Sales promotion
- D) Advertising
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3)
Which of the following is NOT a medium used for advertising?
- A) Publicity
- B) Print media
- C) Television
- D) Radio
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4)
Lost-and-found advertising on papyrus was common in which of the following:
- A) Rom and India
- B) Greece and India
- C) Rom and China
- D) Greece and Rom
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5)
Which of the following is NOT the form of complex sales?
- A) Real estate development
- B) Large fleet vehicle sales
- C) Mining equipment sales
- D) Commercial goods sales
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6)
Which type of sales involves long sales cycles with multiple decision makers?
- A) Electronic sales
- B) Consultative sales
- C) Complex sales
- D) Direct sales
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7)
What is the intention of vertical marketing for retailers and wholesalers?
- A) Increase cost
- B) Reduce channels
- C) Reduce control
- D) Increase control
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8)
Identify the type of promotion in which companies use celebrities for promotion.
- A) Personal selling
- B) Sales promotion
- C) Publicity
- D) Public relation
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9)
Identify the projective technique in which a picture is shown and respondents are asked to make the story.
- A) Role playing
- B) Cartoon test
- C) Story completion
- D) Thematic apperception test
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10)
Which of the following involves the use and disposal of products as well as the study of how they are purchased?
- A) Consumer performance
- B) Consumer response
- C) Consumer behavior
- D) Consumer relationship
