Marketing Management Quiz#2, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

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  1. 1)

    IMC stands for what?

    • A) Internal marketing community
    • B) Integrated managing company
    • C) Internal marketing communication
    • D) Integrated marketing communication

  2. 2)

    Which of the following offers an incentive to buy a product?

    • A) Direct mail
    • B) Public relations
    • C) Sales promotion
    • D) Advertising

  3. 3)

    Which of the following is NOT a medium used for advertising?

    • A) Publicity
    • B) Print media
    • C) Television
    • D) Radio

  4. 4)

    Lost-and-found advertising on papyrus was common in which of the following:

    • A) Rom and India
    • B) Greece and India
    • C) Rom and China
    • D) Greece and Rom

  5. 5)

    Which of the following is NOT the form of complex sales?

    • A) Real estate development
    • B) Large fleet vehicle sales
    • C) Mining equipment sales
    • D) Commercial goods sales

  6. 6)

    Which type of sales involves long sales cycles with multiple decision makers?

    • A) Electronic sales
    • B) Consultative sales
    • C) Complex sales
    • D) Direct sales

  7. 7)

    What is the intention of vertical marketing for retailers and wholesalers?

    • A) Increase cost
    • B) Reduce channels
    • C) Reduce control
    • D) Increase control

  8. 8)

    Identify the type of promotion in which companies use celebrities for promotion.

    • A) Personal selling
    • B) Sales promotion
    • C) Publicity
    • D) Public relation

  9. 9)

    Identify the projective technique in which a picture is shown and respondents are asked to make the story.

    • A) Role playing
    • B) Cartoon test
    • C) Story completion
    • D) Thematic apperception test

  10. 10)

    Which of the following involves the use and disposal of products as well as the study of how they are purchased?

    • A) Consumer performance
    • B) Consumer response
    • C) Consumer behavior
    • D) Consumer relationship