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1)
Industrial purchases usually refer to deal with:
- A) Retailers
- B) Wholesalers
- C) Agents
- D) Manufacturer
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2)
Intense distribution:
- A) Involves the selection of small number of retailers
- B) Is usually used in the distribution of Candies and chewing gum
- C) Requires very little use of whole sellers
- D) Bypass the intermediaries
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3)
You are going to take a decision about a purchase and your decision is influenced by initial information you collected from a source. Identify the decision making style in this situation.
- A) Repetition bias
- B) Group decision
- C) Anchoring
- D) Selective perception
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4)
Which of the following statements most closely relates to the consumer decision process?
- A) An important factor in problem recognition is changed financial status
- B) There are two major steps: internal search and external decision making.
- C) Attitude triggers the consumer decision process
- D) Routine purchases require both evaluation and search
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5)
Marketing strategies that have been successful in one country often cannot be applied directly in international markets due to which of the following?
- A) Political differences
- B) Social differences
- C) Cultural differences
- D) Economic differences
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6)
The survey method of collecting data includes which of the following?
- A) Observations
- B) Personal interviews
- C) Reports
- D) Internal sales data
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7)
Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business?
- A) Specialty
- B) Industrial
- C) Shopping
- D) Consumer
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8)
Introducing a new product into the market is called:
- A) Commercialization
- B) Experimenting
- C) Beta testing
- D) Test marketing
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9)
In which of the following, the marketer tries his best to include word of caution for using the product?
- A) Labeling
- B) Packaging
- C) Bundling
- D) Positioning
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10)
Which of the following best describes 3/10 net 40 ROG?
- A) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days
- B) The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days
- C) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days
- D) The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days
