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1)
Advertising is a most important ingredient of promotion mix that is:
- A) Paid form of personal communication
- B) Paid form of non personal communication
- C) Non paid form of personal communication
- D) Non paid form of non personal communication
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2)
Following are the major benefits of advertising towards society, EXCEPT
- A) Creating employment opportunities
- B) Add style to the life of customers
- C) Enhance awareness about products
- D) Presenting sugarcoated benefits and harms
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3)
Which one of the following statements is NOT true about the concept of a customer?
- A) A customer and consumer is always the same thing - the terms are completely interchangeable
- B) Customers can be described as clients
- C) A customer doesn't necessarily consume the product that he/she has purchased
- D) Industry can be described as customer of a university
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4)
Which one of the following explains the course of a product's sales and profits over its lifetime?
- A) Dynamic Growth Curve
- B) Adoption Cycle
- C) Product Life Cycle
- D) Sales Chart
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5)
Forex advertising agency is providing ad copy and design services to its clients. Which type of agency it is?
- A) Creative agency
- B) Full service agency
- C) A Composite agency
- D) Media Independent agency
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6)
Which one of the following sections of an ad copy provides the main text portion of advertising message?
- A) Illustration
- B) Body Copy
- C) Art design
- D) Standing Details
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7)
Which one of the following tests is NOT used during "Post Campaign Testing"?
- A) Inquiry Test
- B) Sales Test
- C) Recall Test
- D) Theatre Test
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8)
All of the following are the functions of advertising, EXCEPT
- A) To present the product distinct from others
- B) To spread a specific message
- C) To build brand recognition
- D) Put forward irregular prompts
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9)
In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work?
- A) Immersion
- B) Incubation
- C) Illumination
- D) Verification
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10)
Following are the tasks of a copywriter of an advertising agency EXCEPT:
- A) Discussing with clients
- B) Consulting creative team
- C) Analyzing marketing data
- D) Scrutiny the media vehicle