Advertising & Promotion Quiz#1, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

  1. 1)

    Advertising is a most important ingredient of promotion mix that is:

    • A) Paid form of personal communication
    • B) Paid form of non personal communication
    • C) Non paid form of personal communication
    • D) Non paid form of non personal communication

  2. 2)

    Following are the major benefits of advertising towards society, EXCEPT

    • A) Creating employment opportunities
    • B) Add style to the life of customers
    • C) Enhance awareness about products
    • D) Presenting sugarcoated benefits and harms

  3. 3)

    Which one of the following statements is NOT true about the concept of a customer?

    • A) A customer and consumer is always the same thing - the terms are completely interchangeable
    • B) Customers can be described as clients
    • C) A customer doesn't necessarily consume the product that he/she has purchased
    • D) Industry can be described as customer of a university

  4. 4)

    Which one of the following explains the course of a product's sales and profits over its lifetime?

    • A) Dynamic Growth Curve
    • B) Adoption Cycle
    • C) Product Life Cycle
    • D) Sales Chart

  5. 5)

    Forex advertising agency is providing ad copy and design services to its clients. Which type of agency it is?

    • A) Creative agency
    • B) Full service agency
    • C) A Composite agency
    • D) Media Independent agency

  6. 6)

    Which one of the following sections of an ad copy provides the main text portion of advertising message?

    • A) Illustration
    • B) Body Copy
    • C) Art design
    • D) Standing Details

  7. 7)

    Which one of the following tests is NOT used during "Post Campaign Testing"?

    • A) Inquiry Test
    • B) Sales Test
    • C) Recall Test
    • D) Theatre Test

  8. 8)

    All of the following are the functions of advertising, EXCEPT

    • A) To present the product distinct from others
    • B) To spread a specific message
    • C) To build brand recognition
    • D) Put forward irregular prompts

  9. 9)

    In creative process, which one of the following steps helps you to put the problem out of your conscious mind and put the information to do the creative work?

    • A) Immersion
    • B) Incubation
    • C) Illumination
    • D) Verification

  10. 10)

    Following are the tasks of a copywriter of an advertising agency EXCEPT:

    • A) Discussing with clients
    • B) Consulting creative team
    • C) Analyzing marketing data
    • D) Scrutiny the media vehicle