Advertising & Promotion Quiz#2, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

  1. 1)

    Which one of the following is an advantage to advertise in a newspaper?

    • A) Flexibility
    • B) Low Cost per advertisement
    • C) Coverage in remote areas
    • D) All of the given options

  2. 2)

    Which of the following methods can be used to measure the radio audience?

    • A) Coverage
    • B) Number of listeners
    • C) Timings of programs
    • D) All of the given options

  3. 3)

    All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as:

    • A) Sponsorship
    • B) Advertising
    • C) Direct mailing
    • D) Sales promotion

  4. 4)

    What is the primary advantage of telemarketing as a direct-response approach?

    • A) Personal
    • B) Flexibility
    • C) Visualization
    • D) Cost

  5. 5)

    Direct marketing is considered more cost effective as compare to other promotional tools. Which of the following direct marketing medium leads in terms of expenditures, sales and employment?

    • A) Direct mail and catalogs
    • B) Telephone
    • C) Television
    • D) Online

  6. 6)

    Which one of the following statements can be true about outdoor advertising?

    • A) Outdoor advertising is most effective for informational advertising.
    • B) Outdoor advertising has a local market focus.
    • C) Outdoor advertising is most effective for pioneering advertising.
    • D) Outdoor advertising is unaffected by legal restrictions.

  7. 7)

    A key difference between advertising and publicity is that:

    • A) Advertising is personalized promotion and publicity is mass promotion.
    • B) Advertising is presented through the media and publicity is not.
    • C) Advertising is paid communication and publicity is free of cost.
    • D) Advertising is always positive and publicity is always negative.

  8. 8)

    Which of the following attributes fabricate a cultural environment?

    • A) Population income, monetary regulations, behavioral patterns
    • B) Language, customers, amount of bureaucracy
    • C) Language, religion, values, attitudes
    • D) Population income, religion, Language, attitudes

  9. 9)

    You are attending a seminar where different musicians share frequent needs in music industry. If your company plans to serve this group, then this group will be your potential ________________:

    • A) SBU
    • B) Target market
    • C) Strategic Grid
    • D) Business Profile

  10. 10)

    MGM's has segmented its market for its sandwiches based on characteristics such as age, gender and income. The company is following which segmentation strategy?

    • A) Demographic
    • B) Psychographic
    • C) Behavioural
    • D) Geographic