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1)
Which one of the following is an advantage to advertise in a newspaper?
- A) Flexibility
- B) Low Cost per advertisement
- C) Coverage in remote areas
- D) All of the given options
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2)
Which of the following methods can be used to measure the radio audience?
- A) Coverage
- B) Number of listeners
- C) Timings of programs
- D) All of the given options
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3)
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as:
- A) Sponsorship
- B) Advertising
- C) Direct mailing
- D) Sales promotion
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4)
What is the primary advantage of telemarketing as a direct-response approach?
- A) Personal
- B) Flexibility
- C) Visualization
- D) Cost
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5)
Direct marketing is considered more cost effective as compare to other promotional tools. Which of the following direct marketing medium leads in terms of expenditures, sales and employment?
- A) Direct mail and catalogs
- B) Telephone
- C) Television
- D) Online
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6)
Which one of the following statements can be true about outdoor advertising?
- A) Outdoor advertising is most effective for informational advertising.
- B) Outdoor advertising has a local market focus.
- C) Outdoor advertising is most effective for pioneering advertising.
- D) Outdoor advertising is unaffected by legal restrictions.
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7)
A key difference between advertising and publicity is that:
- A) Advertising is personalized promotion and publicity is mass promotion.
- B) Advertising is presented through the media and publicity is not.
- C) Advertising is paid communication and publicity is free of cost.
- D) Advertising is always positive and publicity is always negative.
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8)
Which of the following attributes fabricate a cultural environment?
- A) Population income, monetary regulations, behavioral patterns
- B) Language, customers, amount of bureaucracy
- C) Language, religion, values, attitudes
- D) Population income, religion, Language, attitudes
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9)
You are attending a seminar where different musicians share frequent needs in music industry. If your company plans to serve this group, then this group will be your potential ________________:
- A) SBU
- B) Target market
- C) Strategic Grid
- D) Business Profile
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10)
MGM's has segmented its market for its sandwiches based on characteristics such as age, gender and income. The company is following which segmentation strategy?
- A) Demographic
- B) Psychographic
- C) Behavioural
- D) Geographic