Advertising & Promotion Quiz#4, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

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  1. 1)

    Which one of the following is NOT an example of outdoor advertisement?

    • A) Transit advertisement
    • B) Out-of- home advertisement
    • C) Mobile Billboards
    • D) Point of Purchase advertisement

  2. 2)

    Which one of the following is an important factor helpful in the selection of a medium for advertisement?

    • A) Cost
    • B) Reach
    • C) Popularity of medium
    • D) All of the given options

  3. 3)

    Which of the following media can create more sense of excitement among audiences for a chocolate ad?

    • A) Newspaper
    • B) Billboard
    • C) Magazine
    • D) TV

  4. 4)

    Which one of the following is best, when a company wants to convey detailed information about the product such as price, percentage discounts & product features?

    • A) Newspaper
    • B) Billboard
    • C) TV
    • D) Radio

  5. 5)

    The ad of which of the following products is best example of seasonal advertisement?

    • A) Milk
    • B) Shampoo
    • C) Energy Saver bulb
    • D) Coffee

  6. 6)

    Which one of the following is the characteristic of a good brand?

    • A) Distinctive and easy to remember
    • B) Include company's name
    • C) Latest technology
    • D) Appeal to young people

  7. 7)

    Which of the following is important when you are considering the notion of brand values?

    • A) Difference between benefits and Quality
    • B) Difference between benefits and Service
    • C) Difference between benefits and features
    • D) All of the given options

  8. 8)

    Which one of the following can better define the brand equity?

    • A) Profit remaining after deducting production costs
    • B) Financial value of a brand based on associated good will
    • C) Brands which do not harm the environment
    • D) Good value products

  9. 9)

    Promotional advertising related to:

    • A) Mass advertising
    • B) Targeted advertising
    • C) An effort to create a positive image
    • D) An effort to increase sales

  10. 10)

    Which of the following statements about objections during a sales presentation is TRUE?

    • A) Objections are typically best handled by ignoring them
    • B) A good salesperson only allows objections to be raised once the sales presentation is concluded
    • C) Objections can arise at any time during the sales presentation
    • D) In handling an objection, a salesperson should be willing to challenge the prospect's opinion and experience