Quizr: Advertising & Promotion Quiz#4, MCQs

Advertising & Promotion Quiz#4, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

1)

Which one of the following is NOT an example of outdoor advertisement?
- A) Transit advertisement
- B) Out-of- home advertisement
- C) Mobile Billboards
- D) Point of Purchase advertisement
Right Answer is the option "D"

2)

Which one of the following is an important factor helpful in the selection of a medium for advertisement?
- A) Cost
- B) Reach
- C) Popularity of medium
- D) All of the given options
Right Answer is the option "D"

3)

Which of the following media can create more sense of excitement among audiences for a chocolate ad?
- A) Newspaper
- B) Billboard
- C) Magazine
- D) TV
Right Answer is the option "D" Television is ideal for advertisers who need to demonstrate their product. As they say “Look the customer in the eye” and creates sense of excitement.

4)

Which one of the following is best, when a company wants to convey detailed information about the product such as price, percentage discounts & product features?
- A) Newspaper
- B) Billboard
- C) TV
- D) Radio
Right Answer is the option "A" Newspapers provide a good medium for conveying specific, detailed information such as price, percentage discounts & product features.

5)

The ad of which of the following products is best example of seasonal advertisement?
- A) Milk
- B) Shampoo
- C) Energy Saver bulb
- D) Coffee
Right Answer is the option "D" There are important seasonal influences on advertising. Few products which are seasonal to a greater or lesser extent include: Summer ... Ice Creams, Beverages, cotton apparel etc, Winter… Chocolates, Coffee, woolen clothes, wool etc. Seasonal Events … School supplies etc.

6)

Which one of the following is the characteristic of a good brand?
- A) Distinctive and easy to remember
- B) Include company's name
- C) Latest technology
- D) Appeal to young people
Right Answer is the option "A"

7)

Which of the following is important when you are considering the notion of brand values?
- A) Difference between benefits and Quality
- B) Difference between benefits and Service
- C) Difference between benefits and features
- D) All of the given options
Right Answer is the option "D"

8)

Which one of the following can better define the brand equity?
- A) Profit remaining after deducting production costs
- B) Financial value of a brand based on associated good will
- C) Brands which do not harm the environment
- D) Good value products
Right Answer is the option "B" Brand equity is the goodwill associated with a brand name and adds tangible value to the company through increased sales and profits.

9)

Promotional advertising related to:
- A) Mass advertising
- B) Targeted advertising
- C) An effort to create a positive image
- D) An effort to increase sales
Right Answer is the option "D"

10)

Which of the following statements about objections during a sales presentation is TRUE?
- A) Objections are typically best handled by ignoring them
- B) A good salesperson only allows objections to be raised once the sales presentation is concluded
- C) Objections can arise at any time during the sales presentation
- D) In handling an objection, a salesperson should be willing to challenge the prospect's opinion and experience
Right Answer is the option "C"