Quizr: Advertising & Promotion Quiz#3, MCQs

Advertising & Promotion Quiz#3, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

1)

ABC Oil company has contracted with Pakistan State Oil for the supply of oil for five years. It is an example of which of the following?
- A) Business to business marketing
- B) Business to consumer marketing
- C) Consumer to consumer marketing
- D) International marketing
Right Answer is the option "A"

2)

Which of the following is NOT a requirement for setting advertising objectives?
- A) Objectives must be stated in terms of profits.
- B) Objectives must specify the amount of change.
- C) Objectives must be realistic.
- D) Objectives must be clear and in writing.
Right Answer is the option "A"

3)

Which of the following can be quality/qualities of an account executive in an advertising agency?
- A) Humble, Soft Spoken and Concentrate
- B) Ability to develop a team and to get the best out of it
- C) good Have contacts and friendly relationship with the clients
- D) All of the given options
Right Answer is the option "D"

4)

An advertising agency may loose its clients due to which of the following reasons?
- A) The employees forget that they are working for client not for company
- B) When agency fails to sustain the effective level of communication
- C) Client does not want creative advertising but company insists continuously
- D) Clients traditionally change advertising agencies, so loosing client is ordinary
Right Answer is the option "B"

5)

________ unlike advertising or sales promotion involves a direct relationship between buyer and seller.
- A) Publicity
- B) Personal selling
- C) Public Relations
- D) All of the given options
Right Answer is the option "B"

6)

Which of the following are components of a print ad?
- A) Signature, copy, and illustration
- B) Headline, signature, copy, illustration
- C) Headline, signature, copy, illustration, slogan
- D) Headline, copy and signature
Right Answer is the option "B"

7)

Which one of the following medium has the ability to change the ad-copy very quickly?
- A) Magazine
- B) Radio
- C) Newspaper
- D) TV
Right Answer is the option "C"

8)

Which one of the following is the highest advertising rate, when an ad is executed on TV for a short time?
- A) Flat rate
- B) Adjusted rate
- C) Transient rate
- D) Premium rate
Right Answer is the option "A"

9)

Which type of sales promotional offer is used when a manufacturer places one tiny bottle of shampoo in a bag and hangs it in front of each household door?
- A) A Deal
- B) A Premium
- C) A Sample
- D) A Point-of-Purchase
Right Answer is the option "C"

10)

Which of the following is an example of outdoor advertisement?
- A) Wall clock with imprinted logo in a company' office
- B) Poster pasted on the interior wall of a bus
- C) Bunting hanging in a seminar room
- D) Pamphlet given to you in the waiting room of airport
Right Answer is the option "B"