Advertising & Promotion Quiz#3, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

  1. 1)

    ABC Oil company has contracted with Pakistan State Oil for the supply of oil for five years. It is an example of which of the following?

    • A) Business to business marketing
    • B) Business to consumer marketing
    • C) Consumer to consumer marketing
    • D) International marketing

  2. 2)

    Which of the following is NOT a requirement for setting advertising objectives?

    • A) Objectives must be stated in terms of profits.
    • B) Objectives must specify the amount of change.
    • C) Objectives must be realistic.
    • D) Objectives must be clear and in writing.

  3. 3)

    Which of the following can be quality/qualities of an account executive in an advertising agency?

    • A) Humble, Soft Spoken and Concentrate
    • B) Ability to develop a team and to get the best out of it
    • C) good Have contacts and friendly relationship with the clients
    • D) All of the given options

  4. 4)

    An advertising agency may loose its clients due to which of the following reasons?

    • A) The employees forget that they are working for client not for company
    • B) When agency fails to sustain the effective level of communication
    • C) Client does not want creative advertising but company insists continuously
    • D) Clients traditionally change advertising agencies, so loosing client is ordinary

  5. 5)

    ________ unlike advertising or sales promotion involves a direct relationship between buyer and seller.

    • A) Publicity
    • B) Personal selling
    • C) Public Relations
    • D) All of the given options

  6. 6)

    Which of the following are components of a print ad?

    • A) Signature, copy, and illustration
    • B) Headline, signature, copy, illustration
    • C) Headline, signature, copy, illustration, slogan
    • D) Headline, copy and signature

  7. 7)

    Which one of the following medium has the ability to change the ad-copy very quickly?

    • A) Magazine
    • B) Radio
    • C) Newspaper
    • D) TV

  8. 8)

    Which one of the following is the highest advertising rate, when an ad is executed on TV for a short time?

    • A) Flat rate
    • B) Adjusted rate
    • C) Transient rate
    • D) Premium rate

  9. 9)

    Which type of sales promotional offer is used when a manufacturer places one tiny bottle of shampoo in a bag and hangs it in front of each household door?

    • A) A Deal
    • B) A Premium
    • C) A Sample
    • D) A Point-of-Purchase

  10. 10)

    Which of the following is an example of outdoor advertisement?

    • A) Wall clock with imprinted logo in a company' office
    • B) Poster pasted on the interior wall of a bus
    • C) Bunting hanging in a seminar room
    • D) Pamphlet given to you in the waiting room of airport