Customer Relationship Management Quiz#4, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

  1. 1)

    Which of the following statements best describes the company's competitive strategy?

    • A) The specific action management plans taken to gain a competitive advantage over rivals
    • B) The adoption of a unique position in the marketplace through targeting a specific market and marketing mix
    • C) How it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully taking customers away
    • D) Its plans for under-pricing rivals and achieving product superiority

  2. 2)

    Which of the following statement is true about customers?

    • A) Customer wants gain and profit
    • B) Customer wants control and independence
    • C) Customer wants reputation and recognition
    • D) All of the above

  3. 3)

    The changing demographics of global consumers has tremendous implications on the nature of opportunities for organizations. In view of this which of the following statements in incorrect.

    • A) Global marketers need to face up to the challenges.
    • B) This can only be regarded as a major threat to the survival of today's organizations as it will bring significant costs to them.
    • C) There has been a reduction in birth rates in many developed economies.
    • D) Businesses need to develop and market products and services that cater to the changing needs of the ageing consumers.

  4. 4)

    It is likely that global competition will become more fiercely intensive because:

    • A) Organizations are forming alliances with other market players.
    • B) Competitors are becoming more aggressive
    • C) Competitors can seemingly access any international market and compete freely.
    • D) Competitors are increasing in size and have more resources to compete.

  5. 5)

    Which of the following is true about difficult customers?

    • A) Resistant to change
    • B) Finicky
    • C) Inquisitive
    • D) All of the above Page

  6. 6)

    The process of public relation is described in how many steps by Scott, Allen and Glen (1994)?

    • A) Two
    • B) Three
    • C) Four
    • D) Five

  7. 7)

    Customer relationship management is considered as:

    • A) A process
    • B) A product
    • C) Process and product both
    • D) A tool

  8. 8)

    “Construction of simple sentences” is characteristic of which of the followings?

    • A) Concreteness
    • B) Clarity
    • C) Correctness
    • D) Courtesy

  9. 9)

    Avoid wordy expressions or repetition is characteristic of which of the followings?

    • A) Concreteness
    • B) Conciseness
    • C) Correctness
    • D) Courtesy

  10. 10)

    Which of the following is considered as a key to all locked doors?

    • A) Personality
    • B) Behavior
    • C) Courtesy
    • D) Attitude