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1)
Which of the following statements best describes the company's competitive strategy?
- A) The specific action management plans taken to gain a competitive advantage over rivals
- B) The adoption of a unique position in the marketplace through targeting a specific market and marketing mix
- C) How it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully taking customers away
- D) Its plans for under-pricing rivals and achieving product superiority
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2)
Which of the following statement is true about customers?
- A) Customer wants gain and profit
- B) Customer wants control and independence
- C) Customer wants reputation and recognition
- D) All of the above
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3)
The changing demographics of global consumers has tremendous implications on the nature of opportunities for organizations. In view of this which of the following statements in incorrect.
- A) Global marketers need to face up to the challenges.
- B) This can only be regarded as a major threat to the survival of today's organizations as it will bring significant costs to them.
- C) There has been a reduction in birth rates in many developed economies.
- D) Businesses need to develop and market products and services that cater to the changing needs of the ageing consumers.
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4)
It is likely that global competition will become more fiercely intensive because:
- A) Organizations are forming alliances with other market players.
- B) Competitors are becoming more aggressive
- C) Competitors can seemingly access any international market and compete freely.
- D) Competitors are increasing in size and have more resources to compete.
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5)
Which of the following is true about difficult customers?
- A) Resistant to change
- B) Finicky
- C) Inquisitive
- D) All of the above Page
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6)
The process of public relation is described in how many steps by Scott, Allen and Glen (1994)?
- A) Two
- B) Three
- C) Four
- D) Five
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7)
Customer relationship management is considered as:
- A) A process
- B) A product
- C) Process and product both
- D) A tool
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8)
“Construction of simple sentences” is characteristic of which of the followings?
- A) Concreteness
- B) Clarity
- C) Correctness
- D) Courtesy
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9)
Avoid wordy expressions or repetition is characteristic of which of the followings?
- A) Concreteness
- B) Conciseness
- C) Correctness
- D) Courtesy
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10)
Which of the following is considered as a key to all locked doors?
- A) Personality
- B) Behavior
- C) Courtesy
- D) Attitude
