The Timer has started 10:00
-
1)
One of the top responsibilities of senior management is to develop:
- A) Business
- B) Brand
- C) Product
- D) Quality
-
2)
Any brand at pinnacle of “brand value pyramid” testifies that:
- A) Need it is fulfilling was wrongly identified
- B) Need it is fulfilling was rightly identified
- C) Target market is too small to generate these options
- D) None of the above
-
3)
You do not give the same treatment to a fake brand even it carries the label that may look genuine because:
- A) the actual brand is not there
- B) the actual product is not there
- C) the actual brand is there
- D) the actual product is there
-
4)
Which of the following is the set of promises that a brand makes to customers:
- A) Brand Contract
- B) Brand Association
- C) Brand Persona
- D) Brand Equity
-
5)
A brand must offer a:
- A) Superior value proposition
- B) Lower value proposition
- C) Medium value proposition
- D) Best value proposition
-
6)
Which of the following is basically getting into different versions of same base product on the same market?
- A) Brand diversification
- B) Line extension
- C) Brand differentiation
- D) Brand segmentation
-
7)
Which of the followings are kinds of brand extension?
- A) Line extension
- B) Brand diversification
- C) Both A and B
- D) None of the above
-
8)
A strong brand refers to which one of the followings?
- A) Offers greater potential to charge a premium price
- B) Helps to recover development and launch cost
- C) Provides large base of loyal customers
- D) All of the above
-
9)
Which one of the followings refers to “stretching your brand into new product fields”
- A) Line extension
- B) Brand diversification
- C) Brand equity
- D) Brand management
-
10)
Criteria to update brand position include which of the following?
- A) Uniqueness
- B) Credibility
- C) Sustainability
- D) All of the above
