International Marketing Quiz#2

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  1. 1)

    Kind of information like channels of distribution: their shape, functions, evolution & performance belongs to which broad category?

    • A) Marketing mix information
    • B) Product related information
    • C) Competitor information
    • D) Advertising information

  2. 2)

    All of the following are the forms of export subsidies EXCEPT:

    • A) Tax breaks
    • B) Products price support
    • C) Cheaper resources
    • D) Regulate foreign businesses

  3. 3)

    Hofstede s _____ dimension is the degree to which people in a country prefer, structured over unstructured situations.

    • A) Power distance
    • B) Individualism
    • C) Uncertainty avoidance
    • D) Achievement

  4. 4)

    Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?

    • A) Personal
    • B) Attitude
    • C) Descriptive

  5. 5)

    An entrepreneur starts business operations from scrap level by using resources of third party. After some time he hands over this running business to that party. Which concept applies to above scenario?

    • A) Management contracts
    • B) Turnkey projects
    • C) Common contracts
    • D) Legal contracts

  6. 6)

    Auto Alliance International (AAI) is a joint venture established by the Ford Motor Company and _____

    • A) Mazda Motors
    • B) Toyota Motors
    • C) Suzuki Motors
    • D) Honda Motors

  7. 7)

    Which of the following terms defines a counter trade in which a foreign supplier undertakes to purchase goods and services from the purchasing country as a condition of securing the order?

    • A) Buy-Back agreement
    • B) Counter purchase
    • C) Offset agreement
    • D) Barter

  8. 8)

    Which of the following is NOT a key issue in a joint venture?

    • A) Pricing
    • B) Technology transfer
    • C) Market entry
    • D) Local firm capabilities

  9. 9)

    Which of the following social consequences a commercial company explicitly takes into consideration?

    • A) Putting the needs of consumers before the company's need for profit
    • B) Acting philanthropically to their customers
    • C) Seeking to combine social benefits with business profitability
    • D) Acting like a public sector organization

  10. 10)

    Philippines companies belong to which of the following group of countries?

    • A) Platform
    • B) Emerging
    • C) Growth
    • D) Mature