Marketing Quiz#3, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

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  1. 1)

    How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

    • A) Belief
    • B) Subculture
    • C) Post purchase feeling
    • D) Stimulus-response Model

  2. 2)

    Groups of people with shared value systems based on common life experiences and situations in a culture represent which one of the following option?

    • A) Motives
    • B) Attitudes
    • C) Cognitive dissonances
    • D) Subcultures

  3. 3)

    Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

    • A) Physiological needs
    • B) Safety needs
    • C) Need recognition
    • D) Self-actualization

  4. 4)

    A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. Which one of the following option reflects this statement?

    • A) New product recognition
    • B) Adoption process
    • C) Variety-seeking buying behavior
    • D) Quality assessment

  5. 5)

    Which one of the following is NOT the stage that customers go through in the process of adopting a new product?

    • A) Awareness
    • B) Interest
    • C) Evaluation
    • D) Culture

  6. 6)

    Most organizational purchase decisions are made by which of the following categories?

    • A) The sales force
    • B) A team of purchasing agents
    • C) A firm's buying centre
    • D) Inventory control personnel

  7. 7)

    The receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre?

    • A) Influencer
    • B) Buyer
    • C) Decider
    • D) Gatekeeper

  8. 8)

    Following are the variables for the segmentation of international markets EXCEPT:

    • A) Geographic factors
    • B) Economic factors
    • C) Cultural factors
    • D) Psychological factors

  9. 9)

    Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?

    • A) Undifferentiated marketing
    • B) Differentiated marketing
    • C) Target marketing
    • D) Intelligent marketing

  10. 10)

    Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?

    • A) Specialty products
    • B) Shopping products
    • C) Unsought products
    • D) Industrial products