Marketing Quiz#2, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

  1. 1)

    You have an upset stomach. Your spouse rushes to the corner convenience store for a medicine. This product falls under which of the following categories?

    • A) Unsought
    • B) Convenience
    • C) Shopping
    • D) Specialty

  2. 2)

    Which one of the following involves designing and producing the container or wrapper for a product?

    • A) Packaging
    • B) Designing
    • C) Branding
    • D) Labeling

  3. 3)

    Marketers need to position their brands clearly in target customers’ minds. They can position brands at any of three levels. At the lowest level, they can position the brand on which of the following basis?

    • A) Interactive marketing
    • B) Internal marketing
    • C) Product attributes
    • D) Added service

  4. 4)

    What do we call a detailed version of a new idea stated in meaningful customer terms?

    • A) Product idea
    • B) Product concept
    • C) Product image
    • D) Product proposal

  5. 5)

    Once the product or service passes the business analysis test, it moves into which stage?

    • A) Concept development
    • B) Product development
    • C) Market testing
    • D) Product proposal

  6. 6)

    The difference between values that the customer gain from owning and using a product and the costs of obtaining the product refers to which of the following options?

    • A) Customer value
    • B) Customer satisfaction
    • C) Customer quality
    • D) Total quality management

  7. 7)

    In case of an intense competition there are a number of manufacturers and buyers who have more options for product switching. Which one of the following forces represents it?

    • A) Threat of new entrants
    • B) Bargaining power of buyers
    • C) Rivalry among competing firms
    • D) Bargaining power of suppliers

  8. 8)

    "The networks that connect people within a company to each other and to the company" reflect which one of the following networks?

    • A) WAN
    • B) Intranets
    • C) Extranets
    • D) Internets

  9. 9)

    One of the contents of formal marketing plan that includes a market description, a product review, a review of competition and a review of distribution is called:

    • A) Threats and opportunity analysis
    • B) Objectives and issues
    • C) Marketing strategy
    • D) Current marketing situation

  10. 10)

    In Boston Consulting Group approach, which one of the following measures provides a measure of market attractiveness?

    • A) Business portfolio
    • B) Market share
    • C) Market growth rate
    • D) Relative market share