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1)
ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?
- A) Causal
- B) Experimental
- C) Primary
- D) Secondary
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2)
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
- A) Selling
- B) Advertising
- C) Barter
- D) Marketing
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3)
A business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company's success. So what are the requirements needed for today’s marketer to achieve the organization‘s goals? ► Neither creativity nor critical thinking skills
- A) Neither creativity nor critical thinking skills
- B) Both creativity and critical thinking skills
- C) Critical thinking skills but not creativity
- D) Creativity but not critical thinking
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4)
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
- A) Marketing plan
- B) Marketing strategy
- C) Marketing mix
- D) Market offering
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5)
Which one of the following phrases reflects the marketing concept?
- A) The supplier is a king in the market
- B) Marketing should be viewed as hunting not gardening
- C) This is what I make, won’t you please buy it?
- D) This is what I want, won’t you please make it?
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6)
What are we going to do? And, how are we going to do? In which of the following categories these two questions fall?
- A) Researching
- B) Planning
- C) Controlling
- D) Managing
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7)
XYZ Company purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts; XYZ Company is considering which of the following strategies?
- A) Product development
- B) Market development
- C) Diversification
- D) Market penetration
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8)
The strategic marketing process is how an organization allocates its marketing mix resources to reach its: ► Stated business idea
- A) Stated business idea
- B) Target market
- C) Competition
- D) Area of expertise
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9)
Business markets can be segmented on the basis of all of the following variables EXCEPT:
- A) Personal characteristics
- B) Operating variables
- C) Selling approaches
- D) Situational factors
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10)
In a Michael Porter Model, which one of the following options is a major tool in the identification of ways to create value in an organization?
- A) Chain model
- B) The BCG model
- C) Five forces model
- D) Value chain model
