Quizr: Brand Management Quiz#1, MCQs

Brand Management Quiz#1, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

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1)

The point of departure towards the process of brand management is to have a clear …………… for your brand
- A) Image
- B) Vision
- C) Mission
- D) Value
Right Answer is the option "B"

2)

…………. tells us about a brand growth and future direction
- A) Brand Value
- B) Brand Vision
- C) Brand Mission
- D) None of the given option
Right Answer is the option "B" Brand Vision tells us about brand’s growth and future direction. It tells us how our brand is going to help the company to achieve its goals

3)

Which of the followings is the reflection of what we projected to send to the public?
- A) Brand Image
- B) Brand Identity
- C) Brand Value
- D) Communication
Right Answer is the option "A"

4)

…………….. Is at the center of brand’s characteristics
- A) Brand Vision
- B) Brand Value
- C) Brand Image
- D) None of the given options
Right Answer is the option "B"

5)

which of the following is the part of Brand Management Process?
- A) Manage product
- B) Manage categories
- C) Manage brand
- D) Manage customer
Right Answer is the option "C"

6)

Which one is created by the management for the consumer and for the company through good brand?
- A) Value
- B) Price
- C) Cost
- D) Rate
Right Answer is the option "A" A good brand of great powe r and value is a one which is created by the management for the consume rs. It not only creates value for the consume r but also for the company to win competitive advantage in hostile market

7)

If brand management is at the heart of Marketing then ……………. Is at the heart of Brand management
- A) Owner’s Equity
- B) Brand Equity
- C) Brand Image
- D) Brand Identity
Right Answer is the option "B"

8)

………. Relates the future whereas………….. is all about the present
- A) Mission, Vision
- B) Vision, Mission
- C) Mission, Value
- D) Value, Image
Right Answer is the option "B"

9)

All are the factors of company’s business model having a clear vision except?
- A) High Quality
- B) Affordability
- C) Accessibility
- D) Low Quality
Right Answer is the option "D" The Company’s business model will be based on three fundamental factors 1. High Quality 2. Affordability 3. Accessibility

10)

A strategic frame work on which business rests is known as ………..
- A) Business Model
- B) Organic Model
- C) Company Model
- D) None of the above
Right Answer is the option "A"