Quizr: Brand Management Quiz#2, MCQs

Brand Management Quiz#2, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

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1)

Which of the following leads us to determine why customers buy what they buy?
- A) Customer need analysis
- B) Brand-based customer model
- C) Good brand promise
- D) Brand management process
Right Answer is the option "B"

2)

Which of the following is a set of promises that the brand makes to customers?
- A) Brand contract
- B) Brand association
- C) Brand persona
- D) Brand equity
Right Answer is the option "A" Brand Contract is all about making promises known to customers

3)

Which of the following statement is true that has been discussed in a hypothetical brand contract?
- A) The terminology of contract is used when it comes to communicating with the Market
- B) The terminology of contract is very intra-company and is not used when it Comes to communicating with the market
- C) The terminology of .contract is not used when it comes to communicating with The market
- D) The terminology of .contract is not very intra-company and is not used when it Comes to communicating with the market
Right Answer is the option "B"

4)

Brand management is the function of which of the following?
- A) Marketing
- B) Selling
- C) Branding
- D) Packaging
Right Answer is the option "A"

5)

The point of departure towards the process of brand management is to have a clear __________ for your brand
- A) Image
- B) Vision
- C) Mission
- D) Value
Right Answer is the option "B"

6)

Which of the followings tells us about a brand growth and future direction?
- A) Brand Value
- B) Brand Vision
- C) Brand Mission
- D) None of the given option
Right Answer is the option "B"

7)

Which of the followings is the reflection of what we projected to send to the public?
- A) Brand Image
- B) Brand Identity
- C) Brand Value
- D) Communication
Right Answer is the option "A"

8)

__________ provides complete understanding of brand image and also refers as personality of your brand
- A) Brand persona
- B) Brand image
- C) Brand picture
- D) Brand contract
Right Answer is the option "A" Brand Persona is basically the personality of your brand. When you know the persona of your brand you will be able to communicate it through in your entire marketing program. It is basically the description of brand in human characteristics. It also provides complete understanding of brand image.

9)

Which of the following is the characteristic of personality of a brand?
- A) Logo
- B) Packaging
- C) Color
- D) Durability
Right Answer is the option "D"

10)

Which of the following is the characteristic of identity of a brand?
- A) Logo
- B) Reliability
- C) Friendliness
- D) Durability
Right Answer is the option "A"