Quizr: Brand Management Quiz#3, MCQs

Brand Management Quiz#3, MCQs

NOTE: Attempt all Questions to see the Result at the bottom of this page.

The Timer has started 10:00

1)

__________ are the set of virtues like integrity, trust, honesty or teamwork employees should share
- A) Values
- B) Objectives
- C) Plans
- D) Missions
Right Answer is the option "A"

2)

Financial objectives deal with __________
- A) Revenue growth
- B) Winning greater market share
- C) Staging innovation
- D) Cutting cost
Right Answer is the option "A"

3)

Strategic objectives deal with __________
- A) Staging innovations
- B) Earning growths
- C) Return on investment
- D) Dividend growth
Right Answer is the option "A"

4)

The collection of similar competitive branded products that have more or less the same features are known as which of the following?
- A) Product diversification
- B) Product line
- C) Product category
- D) Product mix
Right Answer is the option "C"

5)

__________ is the percentage of current market demand obtained by a business from the category
- A) Loyalty
- B) Market share
- C) Reputation
- D) Quality
Right Answer is the option "B"

6)

Which of the following is one of the marketers major positioning tools that has a direct impact on product or service performance thus; it is closely linked to customer value and satisfaction
- A) Product quality
- B) Social marketing
- C) Specialty marketing
- D) Production quality
Right Answer is the option "A" Product quality is closely related to customer satisfaction because product quality is concerned with meeting and exceeding customer’s expectations related to any product or service. It is the major tool that is linked to customer value and satisfaction. Greater is the product quality greater is the customer satisfaction.

7)

If a market is less mature, the challenges are:
- A) Less strong
- B) Intense
- C) Concentrated
- D) Deep
Right Answer is the option "A"

8)

Which of the following is driving force for customers’ focal point?
- A) Brand picture
- B) Brand image
- C) Brand value
- D) Brand persona
Right Answer is the option "A"

9)

A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of:
- A) Children
- B) Parents
- C) Teachers
- D) Society
Right Answer is the option "B"

10)

To fill financial contribution gap, brand managers use different strategies except:
- A) Expand Market and availability
- B) Improve Distribution
- C) Improve Communication
- D) Improve Supply Chain Management
Right Answer is the option "D"