Brand Management Quiz#3, MCQs

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  1. 1)

    __________ are the set of virtues like integrity, trust, honesty or teamwork employees should share

    • A) Values
    • B) Objectives
    • C) Plans
    • D) Missions

  2. 2)

    Financial objectives deal with __________

    • A) Revenue growth
    • B) Winning greater market share
    • C) Staging innovation
    • D) Cutting cost

  3. 3)

    Strategic objectives deal with __________

    • A) Staging innovations
    • B) Earning growths
    • C) Return on investment
    • D) Dividend growth

  4. 4)

    The collection of similar competitive branded products that have more or less the same features are known as which of the following?

    • A) Product diversification
    • B) Product line
    • C) Product category
    • D) Product mix

  5. 5)

    __________ is the percentage of current market demand obtained by a business from the category

    • A) Loyalty
    • B) Market share
    • C) Reputation
    • D) Quality

  6. 6)

    Which of the following is one of the marketers major positioning tools that has a direct impact on product or service performance thus; it is closely linked to customer value and satisfaction

    • A) Product quality
    • B) Social marketing
    • C) Specialty marketing
    • D) Production quality

  7. 7)

    If a market is less mature, the challenges are:

    • A) Less strong
    • B) Intense
    • C) Concentrated
    • D) Deep

  8. 8)

    Which of the following is driving force for customers’ focal point?

    • A) Brand picture
    • B) Brand image
    • C) Brand value
    • D) Brand persona

  9. 9)

    A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of:

    • A) Children
    • B) Parents
    • C) Teachers
    • D) Society

  10. 10)

    To fill financial contribution gap, brand managers use different strategies except:

    • A) Expand Market and availability
    • B) Improve Distribution
    • C) Improve Communication
    • D) Improve Supply Chain Management